45% growth in sales
120% growth in net profit
Maynineteen had reached a plateau, growth had stalled, profitability was declining and the business was under competitive threat. The Directors wanted help to realise more value from the business. We developed an 18 month vision for the business, established a firm financial footing, controlled costs, improved accounting and established rigorous processes and systems. We embedded a management structure, freed the director’s up to sell and re-positioned the business to capitalise on significant market opportunities.
Maynineteen are now the market leader in the UK. Sales and profits have increased dramatically with continued growth in sales and margins forecasted. Maynineteen were sold in April 2017 for more than three times what they were valued at in 2014.
UK top 30 B2B agency
£450k - £2.5m turnover
To grow and commercialise the agency, to evolve from a small local agency to a position of The NW growth agency and to deliver impactful work and real business change for clients, time and time again.
We refined the proposition to focus on b2b, developed IP and invested in marketing which built credibility and drove inbound activity helping to grow sales. Clock’s positioning as ‘The NW growth agency' was well deserved and hard earned, the business had a clear and focussed proposition and was recognised as being able to deliver real, tangible, measurable businesses improvement. The trademarked brand development programme ‘ClockWise’ took clients through a four step process, every one seeing commercial uplift, a sizeable number being totally transformed. Clock was built on a solid financial footing and generated very healthy returns. We looked for acquisition opportunities identifying that scale would bring us increased success with bigger clients - this ultimately led to the merger with Marketecture, forming UPP b2b (£2.5m t/o and a UK top 30 b2b agency).
£1.8m - £3.5m increase in turnover
1.5% increase in profit margin
To expand the APEX business in the UK and into mainland Europe, whilst maintaining profit margins
We focussed on doing deals with major clients across countries at a European level - competitors sold at a local level in each country and we recognised that we could benefit by offering services across the continent. We developed a new structure and capitalised on the ability to offer fully integrated, cross product supply to multi-site clients - this was a milestone for the company and for the industry as up until that time they had sold in product silos.